JOB BRIEF:
A leading Korean consumer electronics brand will be launching the next generation HDR TV. Brand owner is looking for Creators to write about the new HDR TV range. Number of articles required: 2 articles. Each article will need to highlight a certain new features (to be advised) with the target audience lifestyle (eg. watching HD streaming or live telecast, HD movies).
WHOM THE BRAND IS TALKING TO: TARGET AUDIENCE:
- Male > 80%; Generation X & Y.
- Annual Income: > MYR 40,000; White collars, young professionals.
- Affluent with trends; Always on mobile; Into gadgets, games, movies, & music.
REFERENCES LINKS:
- HDR is TV’s next big format war: http://www.cnet.com/news/dolby-vision-vs-hdr10-how-to-survive-the-hdr-tv-format-war/
- LG explains why you want HDR in your next TV: http://www.usatoday.com/story/tech/2016/08/16/lg-explains-why-you-want-hdr-your-next-tv/88881834/