Articles for Personal Loan Topic

Client / Category: Financial Site on Personal Loan

Brand Proposition: Prefered personal loan platform for consumers to make informed decision

Pointers:

To educate consumers about Personal Loans.
Options of where to apply Personal Loans especially micro loans other than banks.
There are Licensed Money Lender & Licensed Pawn Brokers governed under KPKT Malaysia (Ministry of Urban Wellbeing, Housing and Local Govenrment).
Debunk the myth and stereotype of a Licensed Money Lender which often mistaken as loan sharks.
To generate interest in Licensed Moneylender.

What are the market insight:

In this economy climate, banks is rigid to approve personal loans and application process takes longer period as appose to Licensed Money Lender.
Licensed Moneylender does rarely advertise (because they need permits). Flyers, name cards and bunting on the street, mostly are not licensed moneylenders.
Licensed Moneylenders struggles to diffrenciate with Ah Longs and they promote professionalism and integrity. Also, pay taxes.
Licensed Moneylenders and Pawn Broker under the purvue of KPKT, means that the interest CANNOT exceed 18% per year, on the other hand we see that banks can actually have higher interest rates. (see Reference no.5).

What are the consumer insight:

Consumers is aware of Personal loans can apply with banks and the other extreme Ah Long / Loan sharks.
They go for bank personal loan is they are employed or have collaterals, Those who does not have it succumb to Ah Long /Loan Sharks when they need fast emergency cash.
Consumer often overlooked Licensed Moneylender as alternative.
Consumer do not know or not convinced of Licensed Moneylenders are legitimate, transparent and safe.

Requirements:

2 x articles (400 – 600 words) with visual support or pictures (royalty-free or cleared)
2 x articles means 2 parts to cover the above ‘Pointers’
English Language
Credit sources, if applicable

Tone & manner: Pleasant, neutral and ease to understand.

Rate: RM 300

References: