BRAND: Herbaline Malaysia
PLATFORM: Facebook (https://www.facebook.com/herbaline.my/)
PRODUCT: Herbaline Facial Spa
Some info: http://www.herbaline.com.my/whatisfacialspa
CONTENT BRIEF:
To create a series of Facebook postings to about Herbalife’s Facial Spa that covers facial spa treatment, hotel, and F&B amenities and location. FB postings series can be categorized into encouraging or discussing about eating healthy, sleep well / health wellness, facial SPA as a form of rejuvenation.
Facebook posting length: 300 – 400 words. So long as the users read and engage with it. Each post has to have a good quality featured image (make sure no copyrights issue) to go with the post.
Recent Pokemon Example of Facebook post (long form): https://www.facebook.com/herbaline.my/photos/a.484283871598414.130063.484258221600979/1477591562267635/
OTHER INFO YOU SHOULD KNOW:
Herbaline philosophy: Beautiful zero pressured.
Herbaline is the only Facial spa in Malaysia that does not require customer to sign course or package.
TARGET AUDIENCE:
Generally urban female from 18 and above.
HOW THE BRAND MEASURES ITS INTERNAL KPIS?:
It will based on:
- Impressions.
- Outreach.
- Engagements.
- Information that leads to inquiries from readers.
Writer need not worry about the above KPIs. But, kindly take note.
MANDATORIES UPON WRITER BEING APPOINTED FOR THIS JOB:
- 12 FB posts/articles with featured image across 12 weeks (3 months) equivalent to 1 Facebook posting per week.
- Campaign start on: End Sep 2016 (Tentatively).
- Total net payout rate is RM1,200. Writer can opt for progressive monthly payout or full payout upon job completion.
HOW THE SELECTION WORKS?
Once the writer has been shortlisted, the person will only need to provide a topline content topic/theme proposal for all 12 Facebook posts for clients to approve, before work commence. Then writer would submit a 4 FB postings (1st month) for client’s approval. Subsequently when comes 3rd week of the 1st month, another 4 FB postings (2nd month) for approval. Same process for the 3rd month.
TO APPLY:
Please provide links/examples of how you would angle the FB postings in your application.