TOPIC: Lifestyle
FORMAT: 1 x 800-word Article
TONE: Casual
COUNTRY MARKET: Singapore
LANGUAGE: English (British)
RATE: MYR 450.00
TARGET AUDIENCE: Women, 25-40 years old
REVISIONS: 2 rounds
CAMPAIGN REQUIREMENTS
OBJECTIVES:
- Build awareness for Betadine’s feminine wash.
Establish Betadine as the expert brand in feminine care.
Target non-users by elevating on “Whatever your specific needs, regular body washes won’t do”. - Promote Betadine as a brand that women 25-40 yo can relate to:
Women who are comfortable with who they are.
Women who desire to make healthy lifestyle choices that help them maintain natural beauty. - Provide 5 relevant practical tips on preparing for a wedding night (including at least a mention of Betadine’s Feminine Wash).
CALL-TO-ACTION:
- (VERY SUBTLY) promote the Betadine feminine washes and linked to product:
http://myfemcare.com.sg/daily-feminine-wash-foam
http://myfemcare.com.sg/daily-feminine-wash
KEYWORDS (For SEO):
After sex hygiene, Wedding night, Honeymoon.
MUST INCLUDE:
- For the pitch: Suggest a minimum 80-word outline + title that includes the main points you’ll discuss in the article.
- Minimum of 2-3 curated images with sources included. Creative commons or photos without copyright.
- Search keywords.
- Sub-headers to organise your article.
- Multiple links to good sources to make the article more credible.
TO AVOID:
- Mentioning any type of infection, including UTI
POINT OF VIEW:
- 2nd person narrative
TONE OF VOICE (References):