Manchester United and Uber have today announced a first-of-its-kind global partnership, which will enhance fans’ match day experience at Old Trafford and how they connect with the club on a global scale. As part of the partnership, a dedicated Uber pick-up and drop off zone will be set up at Old Trafford, creating a convenient and safe way for fans to travel to and from games, with just a few taps of their smartphone. Details are sparse on how exactly content will be delivered to fans on the Uber app. It’s also not clear how exactly Uber will ascertain that passengers are using Uber to travel to a destination in order to watch a game. When reached for comment, an Uber spokesperson said: “At the moment we are still finalising details on the content and how it will work. We will be announcing more details about the specifics in due course.”
Over the next several months, Uber will also connect United fans in over 30 countries around the world to United through a number of experiences, including behind-the scenes content, bringing fans together on match days wherever they are watching, and sending riders and drivers to the club’s famous “Theatre of Dreams” through exclusive competitions. Further details of the content and exact details of the partnership have yet to be revealed, however it’s likely that it will be delivered in a similar way to the Uber Star Wars: Rogue One partnership, which offered users in-app exclusive video content.